David Alexander

David has worked in the football industry for more than 25 years as a journalist and strategic sports business and media relations consultant.

As a national and international sports journalist, David worked for The Times, The Sunday Telegraph, The Guardian, the BBC and Reuters in Italy as well as contributing to FourFourTwo magazine and numerous football websites.

He now runs Calacus, a sports PR agency that has worked at the highest levels of sports governance around the world as well as clubs, brands, sports stars and sports charities.